Use cases Premium content

Sell locked photos in your DMs

When a fan asks for a photo you've already taken, send it locked and set the price - $20 in our example. They pay to unlock it inside the conversation, and Stripe pays you. No separate shop, no second app.

Updated

How it works

  1. Share one link Bio, story, newsletter.
  2. They pay to write $5 to $20 per message.
  3. You reply One inbox. Reply on your own time.
  4. You get paid Through Stripe, to your bank.
“Those heels from Sunday's story - please say you took a proper photo.”
To a fashion creator · from Marco · $20 to unlock

What it costs to run

If 5 unlocks a week come in at $20, that's $400 a month. Here's what each plan costs you that month, before Stripe's card fees:

  • Self-host~$430Server and developer time, plus ~$600 to set up
  • Hosted~$86$5.99/mo + 20% of $400
  • Hosted PlusCheapest~$50$9.99/mo + 10% of $400

Questions

How much should I charge to unlock a photo?
Start near $20 and adjust. You set the price for each photo you send.
Where do I share my link?
Anywhere people already find you: your bio, your stories, your newsletter. One link does it.
What does Hotly take?
Hosted: $5.99/mo + 20% commission, or $9.99/mo + 10% commission on Hosted Plus - servers, updates and backups included. Self-hosting the free code has 0% commission but costs about $430/mo in servers and developer time, plus ~$600 to set up.

Clone it. Make it yours.

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